I was IMing with
Dan this morning about the rate of
Netflix returns. Netflix needs more local partners rather than larger regional distribution centers. Here's the jist of
our conversation.
The trick is just that someone who NF trusts has to take the return from you and do the scan. There are lots of people who NF would trust, so how about....
Starbucks? You give your return to the clerk as you pay for your morning mochachino, and behind the counter is a little barcode reader. Your return gets scanned and dropped into a bin, and goes out with Starbuck's normal USPS mail, but now NF knows about it early.
Worst case is that Starbucks updates Netflix on a nightly basis, but wait -- the Starbucks all have internet access anyway! The message to Netflix could be damn near instantaneous, and your next disc could ship the SAME DAY.
Starbucks would love this, because it gives people another reason to go into their stores, and God damned if a high percentage of them aren't going to buy a latte at the same time. People would love this because I'm sure there's a high overlap between the people who use Netflix and the people who buy a daily coffee at Starbucks, and so it is convenient and gets them their next movies faster. Netflix would love this because their customers love it.
Are you listening, Netstarflickbux?? Heh..... no, probably not.
Neither of us expect to be compensated for this idea. I don't even know if it's original or not. But, if you're feeling generous and you'd like to comp our Netflix accounts free for a year, let me know (my e-mail is over there on the side) and I'll get you mine and Dan's Netflix account IDs. And hey, I'd be happy to go 50-50 with free Netflix for half a year and free Starbuck's lattes for half a year. Remind you of a
Seinfeld episode?
MR STAR: Gentleman come in. Now we don't want to take up much of your time. Let's
make this short and sweet. We're prepared to offer you all the free coffee you
want in any of our stores throughout North America and Europe, Plus..
KRAMER: (Interrupting) I'LL TAKE IT!!
(Scene ends)
[Setting: Jackie and Kramer in the back of a cab]
JACKIE: I'll take it? Who told you to take it? Did I tell you to take it?
KRAMER: No.
JACKIE: I know the Maestro didn't tell you to take it, he wasn't there.
KRAMER: Well I thought we were lucky to get anything.
JACKIE: Free coffee?
KRAMER: Yeah.
JACKIE: I don't want free coffee. It's not hard to get coffee. I can get my own
damn coffee. I wanted to hear what came after that "Plus".
KRAMER: Well I didn't hear any Plus.
JACKIE: 20 years practicing law I've never experienced anything like this.
(Kramer spots a Java World)
KRAMER: Look, Java World. (To cabbie) Hey listen I'm gonna get out here. I'm
gonna get myself a free cafe latte.
Are you listening, Netstarflixbucks??