Dear Retailers,
I hate receiving color glossy catalogs in the mail. It's a waste of paper. And quite
frankly, it's out of control now with pre-fall, fall, post-fall, winter, post-winter sale
catalogs, and so on.
I want syndication feeds from your sites. I want to know what new products you have to sell
me.
I know you've got the back-end infrastructure to support output in a format other than
HTML. The syndication feed formats are simpler. You won't have to worry about spacing and
using invisible 1 pixel images to get the pooka shell necklace situated just so against the
pair of distressed jeans.
I do not care if you offer your feeds in
Atom or
RSS or both. The news aggregator I use can
support either format.
I want you to turn
this page into something resembling the
following:
<rss version="2.0">
<channel>
<title>Banana Republic</title>
<link>http://www.bananarepublic.com/</link>
<description>Banana Republic</description>
<language>en</language>
<docs>http://backend.userland.com/rss</docs>
<generator>something or the other</generator>
<webMaster>webmaster@bananarepublic.com</webMaster>
<managingEditor>webmaster@bananarepublic.com</managingEditor>
<pubDate>Wed, 1 Dec 2004 09:50:09 -0500</pubDate>
<item>
<title>Wool herringbone three-button suit blazer</title>
<link>http://www.bananarepublic.com/browse/product/253/product_253248.htm?
cs_catalog=BR%5FHoliday2%5F2004&cs_category=1007&Display=2</link>
<description>
Set the tone for fall in timeless herringbone with a subtle grey and brown stripe.
A slightly more tailored fit and modern three-button closure give this impeccable wool
blazer true contemporary style. Pair with the herringbone suit pant for a handsome suiting
combination.
</description>
<guid>http://www.bananarepublic.com/browse/product/253/product_253248.htm?cs_catalog=
BR%5FHoliday2%5F2004&cs_category=1007&Display=2</guid>
<pubDate>Wed, 1 Dec 2004 09:50:09 -0500</pubDate>
</item>
</channel>
</rss>
I can help if you want, send me an e-mail, but I'm sure you've got some IT smarties walking the corporate
hallways of your respective offices who can read a simple specification and develop a
back-end component to output a syndication feed. Hell, there's a
validator online that'll check how well your IT
smarties read the respective specifications.
I am pretty certain you'd unload your sale items quicker after the holidays are over and
especially after the respective spring/summer/fall/winter season has past.
I am more likely to buy from you if you offer this convenience.
Thank you for your time.
Sincerely,
David Czarnecki